Like in the Cindy Lauper song Girls just wanna have fun, Mary Quant just wanted to have fun with fashion and make the young women of their generation participate in that party. For this reason, in 1955, she decided to open her first storeBazaar, in the London neighborhood of Chelsea, where the swinging london lived at its best. At first, she sold clothes cool multi-brand, but his entrepreneurial spirit took her to market your own designs. Her instincts didn’t fail her, and customers began to pack the store’s fitting rooms and fill Chelsea with their creations. And the best was yet to come.
A good day, miss quant took the scissors out of the drawer and cut skirts above the knee. Inspired by the uniforms of tap dancers and schoolgirls, she had long wanted free the body of the woman so that she could enjoy 24/7 the rhythm of life that was imposed at that time, in which the girls studied, worked, danced and had fun. The designer scandalized to the most puritanical part of society, but it was ‘the most’ among young people who wanted to change the world.
However, his contribution to the world of fashion was not only to popularize the mini; set trends with its geometric printshis commitment to neon colours, fine and tight-fitting ribbed jumpers, crocheted vests and micro shorts, to give some examples. Innovative and visionary, in 1966 she launched into the world of cosmetics with equal fortune. to her we owe the mascara waterproof and nail polishes in strident colors.
made fashionable the haircut garcon and made ‘dressing up to date’ affordable for all budgets. After her death, on April 13, 2023, she will be remembered as one of the most influential women in the world of fashion and a great icon for a whole generation.
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