Kendrick Lamar and Baby Keem are back in action. Fresh off Lamar’s appearance on Beyoncé’s “America Has A Problem” remix, he joins cousin and fellow pgLang artist Baby Keem for “The Hillbillies.” Produced by Evilgiane of Surf Gang, the instrumental samples a 2020 Bon Iver song, “PDLIF.”
A companion music video for the single was also released, with a special appearance from Tyler, the Creator. Partially shot in London, the VHS-styled visual shows Lamar and Keem in a private jet, a mall and outside Los Angeles’ Dodger Stadium.
The collaboration marks Lamar and Keem’s latest collaboration, as the latter artist last featured on “Savior (Interlude)” and “Savior” from Lamar’s Grammy-winning album Mr. Morale & the Big Steppers.
Next, Lamar and pgLang co-founder Dave Free will produce an upcoming live-action comedy directed by South Park co-creator Trey Parker. With a script written by Vernon Chatman, the film synopsis reportedly “finds the past and present coming to a head when a young Black man who is interning as a slave reenactor at a living history museum discovers that his white girlfriend’s ancestors once owned his.”
Keem, who supported Lamar along with Tanna Leone on The Big Steppers tour in 2022, released his debut album The Melodic Blue in September 2021. The album included singles “Durag Activity” with Travis Scott and the Lamar-assisted “Family Ties,” which won the Grammy Award for Best Rap Performance in 2022. In the same year, the 22-year-old was also nominated for Best New Artist and Album of the Year (as featured artist on Donda) and Best Rap Song.
Watch “The Hillbillies” below.
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