Travis Scott & Live Nation announce he will launch ‘Utopia’ with ‘Live At The Pyramids’ performance from Pyramids of Giza.
One of the biggest music releases slated for 2023 is Travis Scott’s fourth album Utopia. If it’s one thing Travis and his team know how to do it’s roll an album out in grand fashion. Utopia has been teased for months with Billboards around Coachella and more recently all over the United States. Yesterday Live Nation and the Houston rapper announced he will launch his new album with a performance from the Pyramids of Giza. Live At The Pyramids will take place on July 28th and will be streamed for those who aren’t able to attend.
If you plan on attending tickets are on sale now and can be purchased here. In addition to announcing the live stream, Travis Scott dropped an insane amount of merchandise for the project. Evidently, the album has five different album covers. With Billboard now allowing bundles again, we can expect several merch drops before the album’s release.
Travis Scott has teased collaborators for the project by having them walk around with his Utopia briefcase handcuffed to their arms. Besides Trav, the Weeknd, and Bad Bunny have been spotted with the brown briefcase in their possession.
Furthermore, Travis posted a video on Instagram of him working on Utopia with the legend Rick Rubin. Certainly, it’s safe to say the album rollout is in motion and we should buckle up for the ride.